Attracting Your Ideal Client Through Fashion
I've always loved color, fashion, and an edgier look for an on-the-go life, but when running around town I need it to be practical. In my journey find a fashion forward style for marketing my company, I reached out to a stylist to take a second look at what I was doing. Although I’ve done a lot of marketing through the years, I had never thought about BOLD fashion being a way, through outfits, to attract different types of clients and different demographics. I enjoy an edgier style if I’m going out, but I hadn’t yet thought of how to incorporate it into my conservative profession. Lawyers are not typically trying to push the edge of fashion and keep it pretty simple and conservative. The stylist had me go out of my comfort zone, stretching me to try louder colors or bolder, more modern prints rather than just stick to solids. It was a great way of updating my personal work style and letting my personality shine through my workwear. I highly recommend doing this if you’re a business owner or wanting to attract a specific demographic of client to your business, or simply looking at generating new business. It’s definitely helpful to have a professional take a second look at what you are putting out into the world and what it is saying about your brand. This exercise, in the end, assisted me in aligning my personality with my clothing to attract my ideal client.
This look is styled by the fabulous @melanielippman who encouraged me to get Bolder and Edgier.
Get this look:
Bold Patterned Blouse: Veronica Beard https://www.net-a-porter.com/.../milan-printed.../1202766...
Faux Leather skirt: Halogen or Spanx https://www.saksfifthavenue.com/.../spanx-faux-leather...
Black Leather booties: https://www.vencano.com/Women-S-Pu-Stiletto-Heel.../...
Lipstick: MAC Flat Out Fabulous MAC Retro Matte Lipstick & Reviews - Makeup - Beauty - Macy's
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